I understand, we all want to do something important. We all want to create special products, establishing the company is worth, and do things that can change the world and have a huge impact. Things like this often I found in the community of entrepreneurs and technology.

The questions we ask, when we hear an idea or a new idea-be it renewable energy to instant messaging applications, are the following:


Can the idea evolve?

When we feel we are considering the idea can not be developed to use one million users, and is not designed to achieve revenues of tens of trillions of rupiah, we forget about the idea.

Sometimes, we even laugh about it. When we do that, we become a jerk. Really a jerk. Because establishing technology companies are large, grand and worth is not the main thing. And chose not to do so does not make us a fool.

To be honest, if you choose the opposite way, you're likely to be happier, rarely sick, richer, and far more wisely. You can choose to set up a small online businesses rather than planning to build a startup unicorn. Indeed, what's the difference?

Startup unicorn requires rapid growth and large, also requires an investment and should dominate.

Small-scale online businesses only require growth in a clear boundaries, profit, and serve customers.

Plans to not target the extensive growth may be somewhat contrary to what you want. However, I am sure there are quite a lot of benefits that you can reap just by setting up small businesses.


You can focus on the simplicity of the product

Literally, you build something small, with restrictions and a clear benchmark. There is no greater pressure to add certain features of your product, which means you have the freedom to focus on the most essential part of the product for you and your customers.

Creating products that prioritizes simplicity is a big challenge for many companies large and growing. Small businesses have no such constraints.


Your employee is more important

When you choose a small-scale business, you can spend time with employees, which means in your business. Either the number of servants only one or five, people will be your main priority than if you hire many employees to pursue growth. In a small business, the employees are the main ones.


It is easier to set up a business

I love when she saw a personal touch to every business and products. It was impossible happens when you ambition to set up a very large company. But it was so very likely when you start by setting up something small. You can use your time to ensure that customers and consumers get attention every time.

Small does not mean poor

Although your company is small and the products you use only a handful of people, it does not mean the company will not benefit you. Not that too you will die in a poor state.

Your income is small, of course. But your chances to build companies worth billions of rupiah is much greater than the chance to set up a company worth trillions of rupiah.

By doing so, the operational cost you so much less, spending the company can be suppressed. You and your team a chance to enjoy all the benefits.


You can grow your business whenever you're ready

If you want your company develops, you have a better chance to do it with a smaller company but successful and able to generate a profit. When the product and the flow of funds you are already a more mature company, you not only become attractive in the eyes of investors, but also able to fund the company withyour own money.

Not to mention the knowledge and learning you for running a small company can be a good capital when you want to develop your business.

Some people call bootstrapping, but I think the word was not yet fully represented. For me, the only meaningful bootstrapping your company funded independently.

Starting a small business means to fund a company, determine the limits and standards, understand the product or service you are and what you want to achieve with the product or service and plan to reach the target.

If you do, you will not become a millionaire. However, you can become a millionaire happy. And for me, it is a very nice option.


Taken from TechInAsia By Jon Westenberg